12 min read
Making Connections: iPaaS vs. Troops
There are platforms and tools in the market today that make it easier to connect disparate systems. The challenge...
10 min read
The Future of Data at Work Depends on Revenue Communications
What good is data if you don’t do anything with it? We’re witnessing an era in which revenue operations and...
8 min read
Why the Human<>Data Disconnect Matters
The way businesses collect and use data is broken. We understand the importance of data, particularly for go-to-market...
7 min read
Reactive to proactive: How Troops helped Intercom turn CRM data into hypergrowth
In the past five years, Intercom has grown from $1 million to $150 million in annual recurring revenue. It's recognized...
11 min read
Five steps to rolling out MEDDIC and making it work
Many sales organizations spend a small fortune implementing a new sales process. For example, expect to pay a trainer...
7 min read
Roll it out: Troops first helped Handshake win at MEDDIC, then customer retention
Handshake is the college career network of the future, built to transform the recruiting experience for college...
6 min read
How mParticle uses Troops to build business-wide processes that scale
mParticle is a customer data platform that connects to more than 300 marketing and analytics tools to provide brands...
5 min read
More wins, bigger deals: How Dynamic Yield made closing business a collaborative effort
Dynamic Yield is a Personalization Anywhere™ Platform working with industry leaders across eCommerce, finance, iGaming,...
5 min read
More visibility, more sales: How WeWork uses Troops to boost sales efficiency
WeWork is a commercial real estate company that manages shared co-working office spaces around the world. Their...
2 min read
Mental fitness: New webinar series to help you reduce stress, stay focused & productive
When we started Troops, our original goal was to make business software easier to use. We spend so much of our...
