Blog

Best practices, tips, and tricks to help your revenue team excel

12 min read

Making Connections: iPaaS vs. Troops

There are platforms and tools in the market today that make it easier to connect disparate systems. The challenge...

10 min read

The Future of Data at Work Depends on Revenue Communications

What good is data if you don’t do anything with it? We’re witnessing an era in which revenue operations and...

8 min read

Why the Human<>Data Disconnect Matters

The way businesses collect and use data is broken. We understand the importance of data, particularly for go-to-market...

7 min read

Reactive to proactive: How Troops helped Intercom turn CRM data into hypergrowth

In the past five years, Intercom has grown from $1 million to $150 million in annual recurring revenue. It's recognized...

11 min read

Five steps to rolling out MEDDIC and making it work

Many sales organizations spend a small fortune implementing a new sales process. For example, expect to pay a trainer...

7 min read

Roll it out: Troops first helped Handshake win at MEDDIC, then customer retention

Handshake is the college career network of the future, built to transform the recruiting experience for college...

6 min read

How mParticle uses Troops to build business-wide processes that scale

mParticle is a customer data platform that connects to more than 300 marketing and analytics tools to provide brands...

5 min read

More wins, bigger deals: How Dynamic Yield made closing business a collaborative effort

Dynamic Yield is a Personalization Anywhere™ Platform working with industry leaders across eCommerce, finance, iGaming,...

5 min read

More visibility, more sales: How WeWork uses Troops to boost sales efficiency

WeWork is a commercial real estate company that manages shared co-working office spaces around the world. Their...

2 min read

Mental fitness: New webinar series to help you reduce stress, stay focused & productive

When we started Troops, our original goal was to make business software easier to use. We spend so much of our...