Blog

Today, Salesforce announced that their deal to acquire Slack has been finalized and the two teams will get to work making...

Troops is taking another step today to meet our customers where they are: we are joining the Microsoft for Startups program...

Driving growth is what keeps business owners up at night. Luckily, digital tools and automation are making growth easier than...

If you’ve ever wondered about the pros and cons of using Workflow Rules vs Process Builder in Salesforce, you are not alone.Go...

Terrapinn is a global events company set on promoting innovative ideas and technology across the globe. Through niche...

As an industry-leading Cybersecurity company, Thycotic Software’s products protects companies around the world from...

Unless you’ve been living under a rock for the past few months, you’ve probably heard that CRM powerhouse Salesforce is...

Andela builds and trains remote engineering teams for leading tech companies like Viacom, GitHub, Grow with Google, Microsoft,...

As one of the fastest-growing SaaS companies of the decade, Intercom needed to shift their sales organization’s focus...

To say “what a year” is an understatement, but here a few things we accomplished in 2020.

“This is a match made in heaven,” — Marc Benioff

As someone who has been embedded in the collision of CRM and messaging for...

Have you ever won money for doing less work? Three of our cleverest customers have! For the first annual Troops Best Workflows...

For the first annual Troops Best Workflows Contest, we challenged Troops users to: 1) share the most powerful ways their teams...

"Did you see the news that Salesforce is acquiring Slack?"I've been getting a lot of notes like this over the past few days....

For the first annual Troops Best Workflows Contest, we challenged Troops users to 1) share the most powerful ways their teams...

For the first annual Troops Best Workflows Contest, we challenged Troops users to share the most powerful ways their teams are...

Frustration with pipeline updates

Like most reps, Nick Pompeo, an Account Executive at Looker, found updating his...

Between 1943 and 1945 the ENIAC was built. This was the first Electronic Numerical Integrator and Calculator, and was...

What if everyone on your team knew exactly what they needed to drive customer and prospect experiences at any given time?Your...

There are platforms and tools in the market today that make it easier to connect disparate systems. The challenge remains that...

What good is data if you don’t do anything with it? We’re witnessing an era in which revenue operations and go-to-market teams...

The way businesses collect and use data is broken. We understand the importance of data, particularly for go-to-market and...

In the past five years, Intercom has grown from $1 million to $150 million in annual recurring revenue. It's recognized as one...

Handshake is the college career network of the future, built to transform the recruiting experience for college students,...

In October 2019, at Slack Frontiers London, Slack and Salesforce announced availability of a deeper integration between Slack...

mParticle is a customer data platform that connects to more than 300 marketing and analytics tools to provide brands like...

Dynamic Yield is a Personalization Anywhere™ Platform working with industry leaders across eCommerce, finance, iGaming,...

When we started Troops, our original goal was to make business software easier to use. We spend so much of our lifetimes at...

Lucid is a market research platform connecting companies like Verizon, HubSpot, LiveRamp, and BCG to consumers. They take a...

Scout RFP is a strategic sourcing solution that’s dedicated to giving companies like Biogen, Levi’s, Netflix, and Uber the...

Stack Overflow is the largest and most trusted online community for developers and technologists, with more than 50 million...

PandaDoc saw priority lead response time decrease to UNDER 5 MIN after using Troops

Bringing leads into Slack via Troops helped improve responsiveness by 3X

Frontline managers have some of the most difficult jobs in sales. You manage anywhere from four to eight sales reps on a...

The word that keeps coming up again and again on every leadership call I’ve been on is “agility.”

"You can only manage what you measure” - Peter Drucker

Companies everywhere are trying to get a grasp on how—and how much— the...

“Another COVID-19 email…”

Like many of you, I continue to receive emails from company leaders about what they are doing about...

Outside sales reps deal with challenges on the road that most office-bound reps rarely think about — what to wear, where to...

Spotinst automates cloud infrastructure to improve performance, reduce complexity, and optimize costs. The company has a...

When it comes to sales forecasting, people usually talk about the big five forecast data points: forecast category, stage,...

Companies spend a lot of money on sales kickoff meetings. They often drop $1,000-$2,000 a sales rep on the event alone. Add in...

When we started Troops we told people we wanted to make work easy. Turns out, when you’re building a company from scratch,...

In October 2019, at Slack Frontiers London, Slack and Salesforce announced availability of a deeper integration between Slack...

Many sales organizations spend a small fortune implementing a new sales process. For example, expect to pay a trainer...

We’ve discussed this in previous posts, but the average discovery meeting costs over $700. In some enterprise environments,...

In the tech industry, we’ve seen plenty of absurd job titles such as “Full Stack Magician” and “Chief Heart Officer.” And...

Ask any sales rep on your team about validation rules, and they will probably start rolling their eyes.

2018 was a milestone year for Troops with tremendous year-on-year growth.

Companies that are winning are about delivering the ultimate customer experience.

Using a sales deck to present your product or service seems like a tradition as old as time. 

But recently, I've noticed a...

The average first meeting for a B2B SaaS company today costs over $700. At many enterprise companies, it often costs a lot...

About a month ago, I posed a (controversial) question on LinkedIn: 

Here at Troops, we’re always looking for new ways to optimize our own workflows to drive better sales processes and improve...

LaunchDarkly, one of the fastest growing SaaS companies (according to the Cloud 100’s Rising Stars), found themselves running...

Last year, our Co-Founder and CEO, Dan Reich, joined Harry Stebbings for an episode of the SaaStr Podcast. In the episode, Dan...

Successful sales strategies require the right tools. That’s why we’ve created a step-by-step guide on how to implement Account...

In previous posts, we’ve talked about what Account Based Collaboration is, why it’s important, and what type of companies...

Previously, we talked about what Account Based Collaboration is and why it’s important.

Account Based Collaboration is a transformative approach to selling that has emerged in the last few years among...

We’re excited to announce an additional $12m Series B funding round led by Aspect Ventures. Since closing the round, Troops...

Dry sales pitches that list product features don’t close deals. Because people don’t relate to features—they relate to...

Sales teams are collaborating more than ever on Slack. But to get the most out of Slack for revenue generating teams, you need...

As the Head of Customer Success Operations at Dynamic Yield, Rona Yang’s job is clear: equip her team with the tools they need...

Manuel Harnisch is Head of Customer Success at network analytics provider Kentik. His team handles onboarding, continuous...

When executives assist on a deal, good things happen. People love to talk to someone in power and often they are able to...

Troops friends, family, partners, customers,

Salespeople are notorious for having rose-colored glasses and happy ears. Many think every deal will close—and at the highest...

Any salesperson will tell you that being single-threaded is one of the biggest risks you subject yourself to in any given deal.

We revealed recently that 70% of sales teams using Slack have dedicated Slack channels to organize communication around...

When you’re working a high-quality B2B deal, the biggest enemy to success is time.

Following up quickly with an inbound lead can make or break your deal.

Top organizations are using Slack for sales now more than ever.We wanted to see in detail how — exactly — top sales teams use...

Some say a remote sales team can't work, but they're making it work at InVision — makers of a product design platform with a...

Our Co-Founder & CEO, Dan Reich, has been interviewed for the SaaStr Podcast.Here's the link to the iTunes SaaStr podcast. You...

Five years ago, no one had ever heard of Slack.

Greg Merson has been working in Sales Operations at Contently for a year and a half and has been involved in sales operations

When Craig Rosenberg conducted training for sales reps at an enterprise software company, he pushed them to consider alternate...

If you’re like most sales professionals, you could probably describe your ideal customer profile in your sleep. And you know...

How much do top tech companies structure their sales compensation plans? The answer, it turns out, can vary widely.

In a past life, Andrew Berger was a minor-league baseball pitcher with dreams of the big leagues.

Tom Pae knows how salespeople can use Slack to close more deals.

How does Slack use Slack internally?

What does it look like to empower and equip a high-performance customer success team?

A few weeks ago, Troops launched our most anticipated functionality to date: Action Buttons.

In this article, we provide an in-depth analysis of how Troops compares to other platforms, including InsightSquared, Clari,...

“It’s next to impossible to get reps using Salesforce in the field...this has turned into a logistical nightmare”

The head of sales for a well-known, global company hit a major roadblock in summer 2017. He wanted his sales team to grow. At...

For Salesforce geeks like myself, building a new dashboard can be a very satisfying feeling.

Looking for a thorough sales plan template to get your sales process moving?

It's great if you can fill the top of the funnel, but you won't get far if your sales pipeline is a leaky bucket.

When your salespeople walk into the office every day do you think they get excited about shifting numbers around in a...

When was the last time you made a purchase from a cold call without any prior engagement with that company?

Creating a sales plan from scratch can be overwhelming. This can make it easy to overthink things.

A little over two years ago we were talking about the future of work in a little office on 60th and Madison. It seemed crazy...

We’ve all walked into a deal review only to find some of the opportunities on the board have close dates in the past. 

Want to feel great?

Tell a customer that thing they had requested and really really really wanted is now live in your product.

I can’t be on every single call, but I want to know what’s going on!

Whether you’re a sales manager, rep trying to ramp...

Fact: following up with an inbound lead immediately after they reach out significantly increases your chances of success.

“So what are the next steps?”

At many companies, weekly meetings are dedicated to answering this question!

This is...

In the days where everyone has outbound automation robots at their disposal, cutting through the noise come down to one thing:

Once upon a time there were no giphys in the workplace...

“My AEs are showing up to calls asking questions my SDRs already answered”

More and more one of the things we've been noticing is how many Troops' power users there are in the C-Suite.

"The amount of Salesforce notifications emails and unnecessary reply-alls was getting out of control."

Meet Mike, a Sales...

We mostly just use Slack for chatting

I hear this a lot when I talk to sales and customer success teams about how they use...

Artificial intelligence. Machine learning. Bots. Messaging. Drones.

Not too long ago Slack released a new feature called Threading.

If you haven’t heard, following up with an inbound lead immediately after they raise their hand vastly increases your chances...

We’re making our first marketing hire at Troops, and I gotta say I am pumpedddd.

One way companies accelerate growth is by finding a sales or marketing tactic that works and doubling down on it.

“Congrats on your Series A! What are you going to do with all of that money?”

It’s not often you are in a position to be...

If you're in or around the world of high-growth technology companies, maybe you've noticed an increasing demand for Sales...

Last week, Salesforce announced Einstein - their upcoming project to introduce Artificial Intelligence (AI) to their platform....

“What if using a CRM was as easy as sending a text message to a friend?”

When chat as an interface came onto the scene and...

A lot of very smart people believe early stage startups are more poised to succeed if they have a very product-heavy team...

This post originally appeared on TechCrunch.

Despite what modern screen share jockeys will tell you, sometimes it takes a little face time to get a customer across the...

This post originally appeared on Chatbots Magazine.

This week on the Troops' blog we have a guest post from Walter Chen, Founder and CEO of iDoneThis  Walter dives in on 11 sales...

If I cry is this lady going to judge me?

Today there are over 500 bots and slack integrations that teams everywhere are using to level up their business. 

Most outbound email campaigns suck.

How do you tell a prospect something hard to hear without polarizing them...especially if you’re not naturally a “challenger”...

When people think startup, they often think gourmet cafeterias, zany office designs, and unlimited perks for their young...

There's a reason Slack has skyrocketed from $0 to a $4 billion dollar valuation in a just a few years...

One thing we’re constantly trying to do at Troops is surround ourselves with  people we want to learn from.

Starting something new can be really tough...ask any startup founder.

This is a guest post written by Michael Gilroy, Venture Investor at Canaan Partners. It originally appeared on Medium.

Most people you’re reaching out to are dying to be delighted and entertained.

D’oh.

Slack is the fastest growing enterprise software company of all time for a reason: there is immense value when companies make...

After you've built your lead list, you'll find plenty of advice out there on best practices you should follow in order to be a...

In the last post, I described how to scrape LinkedIn to build massive leads lists of companies and contacts programmatically.

Editors Note: This post originally appeared as a guest post on the Building The Sales Machine Blog.

It wasn’t too long ago that my partners and I found ourselves obsessing over an idea for a product that we've always wanted....