Between 1943 and 1945 the ENIAC was built. This was the first Electronic Numerical Integrator and Calculator, and was considered to be the forefather of electronic computers and the basis of most of the technology we use today. It was the size of an entire room and had the ability to store information and compute tasks. What it didn’t have was a terribly good interface for humans to interact with to access the numbers and information that could help them do their jobs.

Fast forward … 

Computing devices got smaller and made their way on premise, into offices and rooms. From there, the programs on them made their way up into the cloud. And software began eating the world and consuming every inch of our daily lives. We’ve seen exponential growth in cloud computing, yet at work people still complain about the unwieldiness of the tools they have to use. 

With all of this new cloud computing technology and an endless sea of point solutions, people continue to be frustrated at work. Instead of walking into a giant computer the size of the room, they now log on to a web browser and have 40+ tabs open at all times, reluctantly doing work by inputting data into a bunch of fields, forms, buttons, and boxes. We may have solved the cloud computing problem but we haven’t really solved the human-computing problem, or, simply put, we have yet to make it easy for people to stay on top of their most important tasks or information to do their jobs across the sprawling landscape of SaaS tools.

Fast forward again … 

We are living through the biggest digital transformation of all time. If there was any doubt, just consider where and how you are reading this. You, like me, probably have at least a dozen tabs open on your web browser and are flipping between email, applications you use for work, news, notes and other systems. You probably either just finished a video conference call or have one coming up, and you are also probably fielding a few questions over your company’s messaging app in addition to a few texts from friends and family members.

All of this is possible due to the explosion of cloud computing but now, it's more obvious than ever. COVID 19 has simply accelerated the inevitable. 

Now, more than ever, companies and their employees are grappling with the sprawling landscape of SaaS vendors and the respective and disparate data needed to power any business or any role. The promise of Software-as-a-Service has lived up to its name, but when there are literally dozens of SaaS providers within an organization, the complexity and cost can quickly get out of control.

At the same time, humans are still trying to do their jobs and get their work done in a way that is painless and intuitive. In short, they are doing what humans have always done: chatting and collaborating with their colleagues at work. Only now that is happening in collaboration mediums like Slack, Microsoft Teams, and Zoom. These systems are becoming the new operating systems for employees, acting as the “single pane of glass” for organizations to most effectively get work done. If there was any doubt, just take a look at the global growth in adoption and usage of those platforms.

As a result, collaboration platforms have become the new battlegrounds for attention at work, because they are where humans prefer to spend their time. So it’s time for work and software to adapt to human behavior, rather than continuing to expect humans to adapt to a sprawling software stack. It’s impossible to imagine any scenario where a person says, “I wish I had more complexity or more costs. I wish I had more tools that didn’t work with one another.” And yet, this is where the world has been headed until now. 

Enter Troops Revenue Communications Platform

At Troops, we believe humans will continue to search for the easiest, most delightful means of interacting with the people and information necessary to do their jobs. Collaboration platforms have solved the first part, and we believe the next is around the corner. 

That is why we are announcing our Troops Revenue Communication Platform that connects business intelligence across your entire SaaS ecosystem at work, with the mediums in which your people are spending all of their time. Today we are taking what we’ve done best — providing an intelligent and cordless integration between Salesforce, Slack and Google Calendar — and expanding it to Hubspot, Zendesk, Intercom, Jira and Microsoft Teams. With more to come.

These are not just “integrations” but rather a new way of thinking about what integration really means, in a way that provides automation at scale to any organization. As we’ve seen over the past few years, this automation, between Salesforce and Slack, simultaneously decreases complexity, cost, and overhead for the humans and our partners while increasing visibility and productivity for the entire organization.

We will be making those capabilities available to your entire technology stack, starting with new partners today.

When we started Troops, we believed in a world that let us humans feel like we each had our own personal assistant telling us what needed to get done, and making it dead simple for us to do so. 

Today that journey continues on.

You can get sign up to trial Troops here. If you'd like to learn more about the value and use cases associated with our new platform, read our latest blog post here.

Dan Reich

Written by Dan Reich