Terrapinn is a global events company set on promoting innovative ideas and technology across the globe. Through niche...

As one of the fastest-growing SaaS companies of the decade, Intercom needed to shift their sales organization’s focus...

Have you ever won money for doing less work? Three of our cleverest customers have! For the first annual Troops Best Workflows...

For the first annual Troops Best Workflows Contest, we challenged Troops users to: 1) share the most powerful ways their teams...

For the first annual Troops Best Workflows Contest, we challenged Troops users to share the most powerful ways their teams are...

Many sales organizations spend a small fortune implementing a new sales process. For example, expect to pay a trainer...

Companies that are winning are about delivering the ultimate customer experience.

Here at Troops, we’re always looking for new ways to optimize our own workflows to drive better sales processes and improve...

LaunchDarkly, one of the fastest growing SaaS companies (according to the Cloud 100’s Rising Stars), found themselves running...

In previous posts, we’ve talked about what Account Based Collaboration is, why it’s important, and what type of companies...

Account Based Collaboration is a transformative approach to selling that has emerged in the last few years among...

As the Head of Customer Success Operations at Dynamic Yield, Rona Yang’s job is clear: equip her team with the tools they need...

Manuel Harnisch is Head of Customer Success at network analytics provider Kentik. His team handles onboarding, continuous...

When executives assist on a deal, good things happen. People love to talk to someone in power and often they are able to...

When Craig Rosenberg conducted training for sales reps at an enterprise software company, he pushed them to consider alternate...

If you’re like most sales professionals, you could probably describe your ideal customer profile in your sleep. And you know...

A few weeks ago, Troops launched our most anticipated functionality to date: Action Buttons.

When was the last time you made a purchase from a cold call without any prior engagement with that company?

In the days where everyone has outbound automation robots at their disposal, cutting through the noise come down to one thing:

Once upon a time there were no giphys in the workplace...

We mostly just use Slack for chatting

I hear this a lot when I talk to sales and customer success teams about how they use...

We’re making our first marketing hire at Troops, and I gotta say I am pumpedddd.

Despite what modern screen share jockeys will tell you, sometimes it takes a little face time to get a customer across the...

This post originally appeared on Chatbots Magazine.

Most outbound email campaigns suck.

How do you tell a prospect something hard to hear without polarizing them...especially if you’re not naturally a “challenger”...

In the last post, I described how to scrape LinkedIn to build massive leads lists of companies and contacts programmatically.