“There’s more cloud applications than...

For the past few years, Troops has been focused on connecting Salesforce with enterprise messaging systems including Slack and...

Driving growth is what keeps business owners up at night. Luckily, digital tools and automation are making growth easier than...

If you’ve ever wondered about the pros and cons of using Workflow Rules vs Process Builder in Salesforce, you are not alone.Go...

Unless you’ve been living under a rock for the past few months, you’ve probably heard that CRM powerhouse Salesforce is...

“This is a match made in heaven,” — Marc Benioff

As someone who has been embedded in the collision of CRM and messaging for...

For the first annual Troops Best Workflows Contest, we challenged Troops users to 1) share the most powerful ways their teams...

Frustration with pipeline updates

Like most reps, Nick Pompeo, an Account Executive at Looker, found updating his...

In October 2019, at Slack Frontiers London, Slack and Salesforce announced availability of a deeper integration between Slack...

When we started Troops, our original goal was to make business software easier to use. We spend so much of our lifetimes at...

The word that keeps coming up again and again on every leadership call I’ve been on is “agility.”

"You can only manage what you measure” - Peter Drucker

Companies everywhere are trying to get a grasp on how—and how much— the...

In October 2019, at Slack Frontiers London, Slack and Salesforce announced availability of a deeper integration between Slack...

We’ve discussed this in previous posts, but the average discovery meeting costs over $700. In some enterprise environments,...

In the tech industry, we’ve seen plenty of absurd job titles such as “Full Stack Magician” and “Chief Heart Officer.” And...

Ask any sales rep on your team about validation rules, and they will probably start rolling their eyes.

2018 was a milestone year for Troops with tremendous year-on-year growth.

Using a sales deck to present your product or service seems like a tradition as old as time. 

But recently, I've noticed a...

The average first meeting for a B2B SaaS company today costs over $700. At many enterprise companies, it often costs a lot...

About a month ago, I posed a (controversial) question on LinkedIn: 

Last year, our Co-Founder and CEO, Dan Reich, joined Harry Stebbings for an episode of the SaaStr Podcast. In the episode, Dan...

Successful sales strategies require the right tools. That’s why we’ve created a step-by-step guide on how to implement Account...

Previously, we talked about what Account Based Collaboration is and why it’s important.

Dry sales pitches that list product features don’t close deals. Because people don’t relate to features—they relate to...

Sales teams are collaborating more than ever on Slack. But to get the most out of Slack for revenue generating teams, you need...

Salespeople are notorious for having rose-colored glasses and happy ears. Many think every deal will close—and at the highest...

Any salesperson will tell you that being single-threaded is one of the biggest risks you subject yourself to in any given deal.

We revealed recently that 70% of sales teams using Slack have dedicated Slack channels to organize communication around...

For Salesforce geeks like myself, building a new dashboard can be a very satisfying feeling.

Looking for a thorough sales plan template to get your sales process moving?

It's great if you can fill the top of the funnel, but you won't get far if your sales pipeline is a leaky bucket.

When your salespeople walk into the office every day do you think they get excited about shifting numbers around in a...

Creating a sales plan from scratch can be overwhelming. This can make it easy to overthink things.

We’ve all walked into a deal review only to find some of the opportunities on the board have close dates in the past. 

I can’t be on every single call, but I want to know what’s going on!

Whether you’re a sales manager, rep trying to ramp...

Fact: following up with an inbound lead immediately after they reach out significantly increases your chances of success.

“So what are the next steps?”

At many companies, weekly meetings are dedicated to answering this question!

This is...

“My AEs are showing up to calls asking questions my SDRs already answered”

More and more one of the things we've been noticing is how many Troops' power users there are in the C-Suite.

"The amount of Salesforce notifications emails and unnecessary reply-alls was getting out of control."

Meet Mike, a Sales...

Not too long ago Slack released a new feature called Threading.

If you haven’t heard, following up with an inbound lead immediately after they raise their hand vastly increases your chances...

One way companies accelerate growth is by finding a sales or marketing tactic that works and doubling down on it.

If you're in or around the world of high-growth technology companies, maybe you've noticed an increasing demand for Sales...

Last week, Salesforce announced Einstein - their upcoming project to introduce Artificial Intelligence (AI) to their platform....

“What if using a CRM was as easy as sending a text message to a friend?”

When chat as an interface came onto the scene and...

A lot of very smart people believe early stage startups are more poised to succeed if they have a very product-heavy team...

If I cry is this lady going to judge me?

When people think startup, they often think gourmet cafeterias, zany office designs, and unlimited perks for their young...

There's a reason Slack has skyrocketed from $0 to a $4 billion dollar valuation in a just a few years...

One thing we’re constantly trying to do at Troops is surround ourselves with  people we want to learn from.

Most people you’re reaching out to are dying to be delighted and entertained.

D’oh.

Slack is the fastest growing enterprise software company of all time for a reason: there is immense value when companies make...

After you've built your lead list, you'll find plenty of advice out there on best practices you should follow in order to be a...

Editors Note: This post originally appeared as a guest post on the Building The Sales Machine Blog.