Business messaging platforms like Slack and Microsoft Teams are increasingly being seen as the backbone of communication for many modern companies. This also means that they hold a significant importance when maintaining and building healthy company cultures. 


Chats by the water cooler are being replaced by casual DMs and virtual lunch hours exchanged in various messaging channels. Rapport is being built between coworkers across various departments in digital environments now more than ever.


How does technology come into play?

Technology surrounding employee culture, bringing people together, and encouraging constructive social interaction is booming in abundance when we’re discussing messaging platforms.


As a result, new programs like Donut, Good Today, HeyTaco!, and Disco are popping up more and more. Companies today are seeking to leverage technology to help facilitate opportunities for relationship-building, maintain strong company cultures, and improve diversity and inclusion in the workplace. 


Existing tools that weren’t originally designed to be culturally related are clearly in on businesses’ desire to have engaging cultures in a remote world. Tools like JazzHR make it easy for employees to share and refer friends and colleagues to come work with them. Even at Troops, you’ll see people in Slack sharing their excitement over new employee offers being accepted that came sourced from referrals.


What does all of this mean?

The usage of Slack and Microsoft Teams doesn’t stop at communicating the mundane, efficiently running your business, training employees, or helping customers. It goes beyond that and extends to culture and internal relationships; which has an effect on retention.


While we’re living in the age of “The Great Resignation” - it’s important for businesses to understand the cultural significance of their messaging platform and seek ways to expand on their use of them.


Celebrations Matter

In addition to its many efficiency-boosting use cases like knowing which leads to prioritize in Outreach, Troops is often used as a way to celebrate wins across the organization: both big and small.

Screenshot at Aug 31 10-13-13

Did a sales development representative (SDR) book a meeting with a high-priority targeted account? Did an account executive (AE) win the biggest deal of their career thus far? 


These quick acknowledgements, although automated, still pay great dividends in recognizing the hard work of your sales representatives and creating a winning sales culture.

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The Concept of User Boosts Culture

We recently discussed the concept of a “used” in our Guide to Human Workflow. While it’s clearly valueable to enabling your individual contributors to create processes that help them do their job better is important for efficiency and productivity, it’s also good for culture.


Top professionals naturally take ownership of their roles and responsibilities. Far too often, however, they are limited by bureaucracy; even if unintentional. This creates friction between the employer and employee as they begin to feel stuck or slowed down by red tape and the limitations of time or their technology stack.


Tools like Troops make it possible for individual contributors to create the workflows that they need when, where, and how they need them with no coding knowledge required. Being able to take ownership to empower yourself takes empowerment from others; and the concept of the user helps with that.

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What are sales professionals doing about this?

For starters, they’re working for companies that celebrate who they are. Whether that’s their wins on the sales leaderboard or who they are as a person: culture is important. Revenue-driving professionals want to work for companies that allow them to be themselves as well as feel accepted, included, safe, and celebrated. 


While tools like Troops and others mentioned above can’t replace great culture the way that solid leadership and good hires can, they’re great for facilitation and improving the ease at which organizations go about doing all of this. Particularly for sales professionals, job seekers are turning to websites like RepVue.


RepVue gives them an inside-look at not only compensation data, quota attainment, lead flow, and more at potential employers; but it also gives them a look into the culture of these organizations. 

Evan Patterson

Written by Evan Patterson

Content & Community Evangelist at Troops

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