8 min read

Making Sense of COVID-19 with CRM Tracking

By Scott Britton on Apr 7, 2020 12:06:48 PM

"You can only manage what you measure” - Peter Drucker

Companies everywhere are trying to get a grasp on how—and how much— the coronavirus pandemic is impacting their business, so they can make short and long term adjustments.

And though this quote might feel a bit cliche, it has never been more true!

One of the amazing aspects of working at Troops is that we’re able to see how some of the top companies in the world are instrumenting and operationalizing their go-to-market (GTM) motions.

In this post, we’re going to cover various ways we’re seeing teams adjust their CRM to capture information related to COVID so they can remain agile, coordinated, and productive during this crisis.

Topics: Sales Ops Sales
2 min read

Hey '19: Another year of making work easier with Troops

By Dan on Dec 30, 2019 7:14:30 PM

When we started Troops we told people we wanted to make work easy. Turns out, when you’re building a company from scratch, it’s anything but easy. But over the past year, the Troops team kept marching on towards our mission and we’ve made great progress with hundreds of partners and thousands of people using Troops each and every day.

At Troops, we still want to make work easy and make work more human. As we enter a new decade, more than ever, the tools we use at work and the software we interact with to do our jobs should adapt to humans instead of requiring humans to adapt to outdated, hard to use software. 

Topics: "Troops News" Troops Slack Product Troops Updates Sales Leaders Sales 2019 Year in Review
2 min read

What Is Sales Operations and Why You Need It

By Scott Britton on Oct 18, 2016 7:28:07 PM

If you're in or around the world of high-growth technology companies, maybe you've noticed an increasing demand for Sales Operations, and business operations more broadly.

Topics: Sales Sales Operations
5 min read

The Birth of the AI Powered Salesperson

By Scott Britton on Sep 27, 2016 7:31:37 PM

Last week, Salesforce announced Einstein - their upcoming project to introduce Artificial Intelligence (AI) to their platform. This announcement is significant in bringing AI to the center of the sales ecosystem.

Topics: Troops Product Chat Bots Sales
10 min read

6 Lessons Learned Using Preselling To Guide Product Development

By Scott Britton on Sep 13, 2016 3:13:26 PM

A lot of very smart people believe early stage startups are more poised to succeed if they have a very product-heavy team comprised of engineers and designers...

Topics: Troops Sales Strategy Product Sales Development Sales
5 min read

How to Close More Deals With The Neighborhood Technique

By Scott on Aug 30, 2016 5:17:18 PM

Despite what modern screen share jockeys will tell you, sometimes it takes a little face time to get a customer across the finish line.

Topics: Sales Strategy Best Practices Sales Development Sales
5 min read

11 Tools for the Modern Sales Rep

By Walter Chen on Aug 16, 2016 9:29:00 PM

This week on the Troops' blog we have a guest post from Walter Chen, Founder and CEO of iDoneThis  Walter dives in on 11 sales rep tools that are must-haves to stay ahead of the competition...

Topics: Slack Sales Strategy Best Practices Sales Development Sales
4 min read

What A Deep Tissue Massage Can Teach You About Giving A Killer Presentation

By Scott Britton on Aug 9, 2016 8:07:42 PM

If I cry is this lady going to judge me?

Topics: Sales Strategy Best Practices Sales Development Sales
6 min read

Sales Styles: How to Have Hard Conversations Without Polarizing Prospects

By Scott on Jul 19, 2016 6:33:14 PM

How do you tell a prospect something hard to hear without polarizing them...especially if you’re not naturally a “challenger” type person?

Topics: Best Practices Sales Development Sales
2 min read

13 Slack Tips & Use Cases From Sales Teams On Slack

By Scott Britton on Jul 6, 2016 6:53:01 AM

There's a reason Slack has skyrocketed from $0 to a $4 billion dollar valuation in a just a few years...

Topics: Slack Best Practices Sales