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How to Roll Out a New Sales Process (So That It Actually Works)
11 min read

Many sales organizations spend a small fortune implementing a new sales process. For example, expect to pay a trainer...


How to Keep Your Team Accountable to Pre-Meeting Research
9 min read

We’ve discussed this in previous posts, but the average discovery meeting costs over $700. In some enterprise environments,...


Revenue Operations vs. Sales Operations: What They Do and When to Hire for Each
8 min read

In the tech industry, we’ve seen plenty of absurd job titles such as “Full Stack Magician” and “Chief Heart Officer.” And...


Making Salesforce Validation Rules Work Without Alienating Your Team
9 min read

Ask any sales rep on your team about validation rules, and they will probably start rolling their eyes.


Should You Use a Sales Deck or Show Product on Your First Call?
9 min read

Using a sales deck to present your product or service seems like a tradition as old as time. 

But recently, I've noticed a...


Success Story: LaunchDarkly and the Power of Team Selling
3 min read

LaunchDarkly, one of the fastest growing SaaS companies (according to the Cloud 100’s Rising Stars), found themselves running...


A Step by Step Guide to Enable Your Sales Team to Tell More Stories
10 min read

Dry sales pitches that list product features don’t close deals. Because people don’t relate to featuresthey relate to...


How Dynamic Yield Uses Automation to Improve Their Quarterly Business Review (QBR) Process
6 min read

As the Head of Customer Success Operations at Dynamic Yield, Rona Yang’s job is clear: equip her team with the tools they need...


Better Forecasting, Lower Churn. How Sales Engineers Positively Impact the Sales Process at Optimizely
9 min read

Salespeople are notorious for having rose-colored glasses and happy ears. Many think every deal will close—and at the highest...


Time Is the Enemy of High-Quality, Complex Deals. Team Selling Is the Solution (Interview with Tim Sanders)
10 min read

When you’re working a high-quality B2B deal, the biggest enemy to success is time.


How Feedvisor Built a Super High Performance Customer Success Team
10 min read

What does it look like to empower and equip a high-performance customer success team?


From Dispositioning Meetings to Task Management - Popular Salesforce Action Button Use Cases
4 min read

A few weeks ago, Troops launched our most anticipated functionality to date: Action Buttons.


A Sales Plan Template To Supercharge Your Growth
7 min read

Looking for a thorough sales plan template to get your sales process moving?


Designing A Sales Pipeline 101
7 min read

When your salespeople walk into the office every day do you think they get excited about shifting numbers around in a...


How to Use Automation to Engage Buyers at the Perfect Moment
2 min read

In the days where everyone has outbound automation robots at their disposal, cutting through the noise come down to one thing:


How To Build A Lead Follow Up Machine On Slack
8 min read

If you haven’t heard, following up with an inbound lead immediately after they raise their hand vastly increases your chances...


6 Lessons Learned Using Preselling To Guide Product Development
10 min read

A lot of very smart people believe early stage startups are more poised to succeed if they have a very product-heavy team...


How to Close More Deals With The Neighborhood Technique
5 min read

Despite what modern screen share jockeys will tell you, sometimes it takes a little face time to get a customer across the...


11 Tools for the Modern Sales Rep
5 min read

This week on the Troops' blog we have a guest post from Walter Chen, Founder and CEO of iDoneThis  Walter dives in on 11 sales...


What A Deep Tissue Massage Can Teach You About Giving A Killer Presentation
4 min read

If I cry is this lady going to judge me?


A Simple Hack To Massively Improve Outbound Email Campaigns
5 min read

Most outbound email campaigns suck.


Sales Styles: How to Have Hard Conversations Without Polarizing Prospects
6 min read

How do you tell a prospect something hard to hear without polarizing them...especially if you’re not naturally a “challenger”...


3 Unique Ways to Personalize Emails & Create Brand Loyalty
8 min read

Most people you’re reaching out to are dying to be delighted and entertained.


How to Build A Remote Team for Outsourced Lead Generation
6 min read

In the last post, I described how to scrape LinkedIn to build massive leads lists of companies and contacts programmatically.


How to Build Lead Lists From LinkedIn Groups
7 min read

Editors Note: This post originally appeared as a guest post on the Building The Sales Machine Blog.