8 min read

Making Sense of COVID-19 with CRM Tracking

By Scott Britton on Apr 7, 2020 12:06:48 PM

"You can only manage what you measure” - Peter Drucker

Companies everywhere are trying to get a grasp on how—and how much— the coronavirus pandemic is impacting their business, so they can make short and long term adjustments.

And though this quote might feel a bit cliche, it has never been more true!

One of the amazing aspects of working at Troops is that we’re able to see how some of the top companies in the world are instrumenting and operationalizing their go-to-market (GTM) motions.

In this post, we’re going to cover various ways we’re seeing teams adjust their CRM to capture information related to COVID so they can remain agile, coordinated, and productive during this crisis.

Topics: Sales Ops Sales
20 min read

Troops vs. the Native Slack Salesforce Integration

By Scott Britton on Dec 5, 2019 4:00:21 AM

In October 2019, at Slack Frontiers London, Slack and Salesforce announced availability of a deeper integration between Slack and Salesforce Sales and Service Clouds.

Topics: Troops Slack Sales Strategy Product Sales Ops
9 min read

How to Keep Your Team Accountable to Pre-Meeting Research

By Scott Britton on Aug 27, 2019 6:33:43 PM

We’ve discussed this in previous posts, but the average discovery meeting costs over $700. In some enterprise environments, this number is a lot higher.

Topics: Sales Strategy Best Practices Sales Development Sales Leaders Sales Ops
1 min read

eBook: The Definitive Guide to Account Based Collaboration: Part 1

By Scott on Aug 7, 2019 3:43:03 PM

Companies that are winning are about delivering the ultimate customer experience.

Topics: Sales Leaders Sales Ops
7 min read

How to Improve the Quality of Your Discovery Meetings at Scale

By Scott Britton on Jul 16, 2019 3:52:38 PM

The average first meeting for a B2B SaaS company today costs over $700. At many enterprise companies, it often costs a lot more.

Topics: Troops Slack Sales Strategy Sales Ops
6 min read

How to Rapidly Improve Your SDRs Cold Call Quality Using Automation

By Scott on Jul 3, 2019 8:00:22 AM

Here at Troops, we’re always looking for new ways to optimize our own workflows to drive better sales processes and improve the way we coach our reps.

Topics: Troops Slack Best Practices Sales Ops
10 min read

SaaStr Podcast Episode 216: Troops.ai CEO Dan Reich on Account Based Collaboration

By Scott Britton on Jun 10, 2019 11:03:39 AM

Last year, our Co-Founder and CEO, Dan Reich, joined Harry Stebbings for an episode of the SaaStr Podcast. In the episode, Dan talks about how he found his way into the world of SaaS, ended up starting Troops, and built the ultimate Slack bot for sales teams.

Topics: Troops Slack Sales Strategy Best Practices Growth Sales Ops
10 min read

What Is Account Based Collaboration?

By Scott on May 1, 2019 3:27:08 PM

Account Based Collaboration is a transformative approach to selling that has emerged in the last few years among forward-thinking B2B sales teams.

Topics: Troops Slack Sales Strategy Best Practices Sales Ops
6 min read

How Dynamic Yield Uses Automation to Improve Their Quarterly Business Review (QBR) Process

By Scott on Feb 7, 2019 12:21:28 AM

As the Head of Customer Success Operations at Dynamic Yield, Rona Yang’s job is clear: equip her team with the tools they need to keep the clients using their personalization platform thriving. After joining the company in March of 2018, she realized much of her time would be spent building out processes to improve the reliability and performance of her team.

Topics: Troops Slack Sales Strategy Sales Development Sales Leaders Sales Ops
9 min read

Better Forecasting, Lower Churn. How Sales Engineers Positively Impact the Sales Process at Optimizely

By Scott Britton on Dec 14, 2018 12:05:08 AM

Salespeople are notorious for having rose-colored glasses and happy ears. Many think every deal will close—and at the highest possible number.

Topics: Troops Slack Sales Strategy Sales Development Sales Ops