7 min read

Should Your Sales Team Live in Salesforce?

By Scott Britton on Jul 3, 2019 6:24:36 PM

About a month ago, I posed a (controversial) question on LinkedIn: 

Topics: Sales Strategy Guides
3 min read

Success Story: LaunchDarkly and the Power of Team Selling

By Scott on Jun 11, 2019 6:16:53 PM

LaunchDarkly, one of the fastest growing SaaS companies (according to the Cloud 100’s Rising Stars), found themselves running in circles in Salesforce. They desperately needed a better way to work together to close their most important accounts as quickly as possible.

Topics: Slack Sales Strategy Sales Development
10 min read

SaaStr Podcast Episode 216: Troops.ai CEO Dan Reich on Account Based Collaboration

By Scott Britton on Jun 10, 2019 11:03:39 AM

Last year, our Co-Founder and CEO, Dan Reich, joined Harry Stebbings for an episode of the SaaStr Podcast. In the episode, Dan talks about how he found his way into the world of SaaS, ended up starting Troops, and built the ultimate Slack bot for sales teams.

Topics: Troops Slack Sales Strategy Best Practices Growth Sales Ops
5 min read

How to Implement Account Based Collaboration

By Scott Britton on May 20, 2019 8:00:21 PM

Successful sales strategies require the right tools. That’s why we’ve created a step-by-step guide on how to implement Account Based Collaboration.

Topics: Troops Slack Sales Strategy Growth Guides
5 min read

8 Key Benefits of Account Based Collaboration

By Scott on May 17, 2019 4:36:00 PM

In previous posts, we’ve talked about what Account Based Collaboration is, why it’s important, and what type of companies should use it.

Topics: Troops Slack Sales Strategy Best Practices
8 min read

Who Should Use Account Based Collaboration?

By Scott Britton on May 8, 2019 6:49:58 AM

Previously, we talked about what Account Based Collaboration is and why it’s important.

Topics: Troops Slack Sales Strategy
10 min read

What Is Account Based Collaboration?

By Scott on May 1, 2019 3:27:08 PM

Account Based Collaboration is a transformative approach to selling that has emerged in the last few years among forward-thinking B2B sales teams.

Topics: Troops Slack Sales Strategy Best Practices Sales Ops
6 min read

Troops Raises $12 Million Series B And Launches Deal Rooms to Increase Account Based Collaboration In Sales

By Dan on Apr 23, 2019 2:25:34 PM

We’re excited to announce an additional $12m Series B funding round led by Aspect Ventures. Since closing the round, Troops has focused on R&D to build products that help sales teams work better together. Today we’re proud to introduce a new way to sell as a team by using Troops Deal Rooms to help win and expand your biggest accounts.

Topics: Troops Slack Sales Strategy Best Practices Growth Product Sales Leaders
10 min read

A Step by Step Guide to Enable Your Sales Team to Tell More Stories

By Scott Britton on Mar 27, 2019 3:38:22 PM

Dry sales pitches that list product features don’t close deals. Because people don’t relate to featuresthey relate to stories. And that’s why storytelling is such a powerful sales tool.

Topics: Troops Sales Strategy Growth Sales Development
5 min read

How SecurityScorecard Decreased No-Show Rates by 10%

By Scott Britton on Mar 6, 2019 3:38:05 PM

Topics: Troops Slack Sales Strategy