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How Troops works with Marketing Cloud

 

Improve lead response times

Use real-time Troops signals to automatically route inbound leads to your reps and allow them to take action right from Slack and MS Teams.
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Spotlight pipeline leakage

Use scheduled signals to proactively engage your sales and marketing teams with all of the recent leads that have not yet been contacted.
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Monitor and adjust campaign spend

Provide your demand generation team with real-time updates around budget, campaign ROI and ad spend and let them quickly make adjustments right from Slack & MS Teams.

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Drive pipeline by spotlighting high intent

Build signals that automatically share intent signals with your team like when a prospect downloads an ebook, is on your pricing page, or fills out a trial request form.

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“If you are using Salesforce and Slack, you NEED to be using Troops. It is a MUST. I base buying decisions on integrated software based on how well we can get notifications out using Troops. We use Troops to automate administrative tasks, provide real-time visibility to the top of the funnel, and ensure our processes are designed for scale.”
Customer Quote Photos (12)
Jerri Gillean
mParticle

Ready to get started with Troops + Marketing Cloud?

 

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Marketing Cloud Resources

Think of Troops as the central nervous system for go-to-market teams that delivers the right information to the right people at the right time. Troops monitors Salesforce for changes, notifies associated people when specific conditions occur, and presents a list of immediate actions they can take, all through your collaboration platform.

You can set conditions and filters on standard and custom objects (including Opportunities, Accounts, Contacts, and Campaigns) as criteria, choose who should receive the signal, and Troops can either send the signal in real-time or on a schedule you set. For example, you may want your marketing leaders to know when a hot lead comes in from a target account, or notify reps when leads are assigned to them.

  • Real-Time Signals detect changes on records as they happen and notify associated people immediately.
  • Scheduled Signals send lists of records that match your conditions at selected times, similar to a report.
  • Actions allow your team to update and create records in Salesforce right from Slack or MS Teams.