“We bought ZoomInfo understanding that they were growing fast and had great data assets. What we didn’t expect to find was that they had such talented people and built out processes that were very complimentary to ours. This made for a very synergistic acquisition.” - Chris Hays
Chris Hays (CRO of ZoomInfo) joined Scott Britton and Andrei Newman on the Business Is Human Podcast.
Here are some can’t miss takeaways:
- Leaders should take cold calls, demos and read cold emails to see how other people are running their GTM strategy.
- Having an informed narrative that is backed by hard data makes for shorter sales cycles and bigger checks.
- Staying close to the pulse of the business and understanding the details is critical to success.
- There were a surprising amount of companies running a GTM that was heavily reliant on events, trade shows, and in-person meetings pre-COVID.