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“One thing that stuck out to my co-founder and I is there were companies that would raise a ton of money, never be profitable, get acquired, and be applauded by others as ‘big successes’. Klaviyo was never meant to be an arbitrage play, we really wanted to build a lasting business that was sustainable and a real value add. We bootstrapped for 2-3 years and that taught us a lot about getting close to customers and learning how to run a business tight.” - Andrew Bialecki

Andrew Bialecki (CEO of Klaviyo) joined Scott Britton and Andrei Newman on the Business Is Human Podcast.

Here are some key points:

  • If a customer does not use a feature, it’s either because they don’t have time or it’s not easy enough to use.
  • Build software that people love to use (and interact with) and they will spread the word for you.
  • Finding work/life balance is a continuous life challenge.
  • Have empathy for your customers (not sympathy).
  • It’s scary how many businesses rely on middlemen like Google & FB.

 

Andrei Newman

Written by Andrei Newman

Andrei Newman leads Product Marketing at Troops.