“We wanted to reimagine customer experiences. We just didn’t see a modern product that was beautiful, easy to use, and designed for today’s communication on the market. The total addressable market (TAM) for SaaS-based customer service is humongous and growing at an incredibly rapid clip. Frankly, there aren’t that many strong emerging players in the space either which was interesting to us.”- Brad Birnbaum

Brad Birnbaum (CEO of Kustomer) joined Scott Britton and Andrei Newman on the Business Is Human Podcast.

Here are some key points:

  • All industries need to be disrupted and reinvented every 10 years.
  •  Companies re-evaluate their tooling once a year and the status quo isn’t always the best path forward (get creative about how you can facilitate this decision for prospects).
  • The most important decision you make is who you surround yourself with.
  • Getting client exposure within your role can better prepare you to handle early sales as a founder.

 

Andrei Newman

Written by Andrei Newman

Andrei Newman leads Product Marketing at Troops.