“We wanted to reimagine customer experiences. We just didn’t see a modern product that was beautiful, easy to use, and designed for today’s communication on the market. The total addressable market (TAM) for SaaS-based customer service is humongous and growing at an incredibly rapid clip. Frankly, there aren’t that many strong emerging players in the space either which was interesting to us.”- Brad Birnbaum
Brad Birnbaum (CEO of Kustomer) joined Scott Britton and Andrei Newman on the Business Is Human Podcast.
Here are some key points:
- All industries need to be disrupted and reinvented every 10 years.
- Companies re-evaluate their tooling once a year and the status quo isn’t always the best path forward (get creative about how you can facilitate this decision for prospects).
- The most important decision you make is who you surround yourself with.
- Getting client exposure within your role can better prepare you to handle early sales as a founder.
