Tim Kopp (CEO of Terminus) discusses creating immersive experiences, focusing on customer LTV, customer marketing, and why winning builds great cultures. 

Some key points below:

  • You should never acquire a customer you cannot keep.
  • Many companies are underinvesting in customer marketing and enablement.
  • Your people need to know what your company is doing, why you are doing it, and believe in that vision with authenticity. 
  • The smartest investors are moving away from the 'growth at all costs’ model to one that values capital efficiency and sustainable growth. 
  • Conversion issues in the middle and bottom of the funnel suggest a leakage in messaging and positioning. 
Andrei Newman

Written by Andrei Newman

Andrei Newman leads Product Marketing at Troops.