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 Edan Gottlib (SVP of Sales) at Cloudinary joined Scott Britton and Andrei Newman on the Built by Humans podcast.

Here are some key takeaways from the conversation:

  • Solving a problem or facing a challenge with someone is the best way to get to know them.
  • It’s important to be incredibly mindful of the behaviors you celebrate in your company. 
  • A key aspect of being able to take dollars online is the level of commitment you are asking for (monthly billing > yearly contract).
  • The best companies are accepting and embracing that people will want to try things before they buy them (you cannot hide behind slick marketing or a hyper charismatic salesperson anymore).
  • As a CEO, it’s important to avoid behavior that might make an exec feel disempowered.
  • Create a culture that makes employees feel comfortable with speaking to you and bringing pressing issues to light.
  • Invest in educating your salespeople on how to have an executive-level conversation. 
Andrei Newman

Written by Andrei Newman

Andrei Newman leads Product Marketing at Troops.